26 of Chicago’s Top Tourist Attractions Collaborate on New Ticketing Option Customizable Pass to Chicago

Boston, MA — The Field Museum, John Hancock Observatory, the Museum of Science and Industry, Shedd Aquarium, SkyDeck Chicago, and 20 more of Chicago’s top tourist draws have all come together on a new, customizable common ticketing platform. The new system allows… [Read More]

Boston, MA — The Field Museum, John Hancock Observatory, the Museum of Science and Industry, Shedd Aquarium, SkyDeck Chicago, and 20 more of Chicago’s top tourist draws have all come together on a new, customizable common ticketing platform. The new system allows visitors to Chicago to build a custom ticket that covers as many of the 26 attractions as they wish to see, all for a discounted price compared to standard ticketing options.

The new system features an online “configurator” where a customer makes his or her selections. Each selection is added to a running tally that shows the names of the attractions chosen, a dynamically updated price for the combined selections, and the savings compared to buying each ticket separately.

Once finished making their choices, the customer checks out online and a smart card is coded with their selected attractions and shipped to them. The customer then uses the smart card — called a “Custom Chicago Explorer Pass” — as their entry ticket to each of the attractions they had coded onto the card.

Each of the 26 Chicago-area attractions have smart card readers that allow them to accept the cards for admission. The program has been running for several months in a beta mode with several thousand visits already having been made using the new system.

“For the visitor coming to Chicago, being able to build your own custom pass to everything you want to see is compelling,” said Carey Randall, Director of Sales and Marketing at the John Hancock Observatory. “It’s a big change from how things have gone up until now. With all the pieces in place and running smoothly, we are excited to move forward with this new approach to ticketing and admissions.”

The configurator is available at www.BuildYourOwnTicket.com

Smart Destinations is the company that built and manages the system for the attractions, both the back end ticketing platform as well as the front end-configurator.

“We’re very excited to be working with such world-class partners,” says Cecilia Dahl, president and founder of Smart Destinations. “The fact that all of them came together in this way is pretty amazing. Clearly having all of them on one platform reinforces the benefits for each individual partner. For the customer, it creates a uniquely powerful way to take advantage of the breadth of Chicago’s museums, tours, and sights.”

Smart Destinations is working with the attractions in other destinations to roll out similar offerings in Boston, Chicago, Las Vegas, Maui, Miami, New York City, Oahu, Orlando, San Diego, and San Francisco, with more destinations on the way.

关于 Smart Destinations

智能目的地是无限制入场观光通行证的首选供应商15从瓦胡岛到波士顿的主要北美旅游目的地。智能目的地的票务系统包含在内425博物馆,景点和旅游,将它们聚集在每个目的地的固定价格,多入场产品,最终达到50与购买单独的门票相比节省了%。节约和便利的结合导致了94通过衡量的客户满意度百分比3党的研究和帮助公司排名78上 Inc.杂志2008的清单500发展最快的公司。通过主要旅游服务分发25无论是国家还是网络,Smart Destinations的产品都是“值得信赖的伴侣”,为目的地提供无与伦比的优惠价格。有关该公司及其产品的更多信息,请访问 www.smartdestinations.com

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